Directing design and customer experience of the North American reintroduction of a Japanese skincare icon Role: Design Director Industry: Skincare / Beauty Timeline: 6 months
SEKKISEI
The outcome
The site launched ahead of KOSÉ's key seasonal window.
• 35% increase in U.S. revenue since launch
• 20% increase in active users
• 246% year-over-year increase in Canadian sales
The site went from something that simply worked to something that leaves an impression.